Any artist, band, producer, or recording engineer trying to promote their work has a wide variety of social media outlets to choose from. That said, learning all of the related tools and best practices can be daunting and time-consuming. In this course, Bobby Owsinski shares helpful tips and best practices for online marketing and promotion that can help you harness the power of social media to promote your music and increase your fan base. Bobby shares strategies for marketing with your website, blog, and mailing list, and explains how to optimize your presence on key social media platforms—Facebook, YouTube, Twitter, LinkedIn, and Instagram—to promote your work. He provides an overview of the social networks, shares tips for developing your brand, and goes into the overall qualities of a strong social media strategy.

If you’re in marketing, the only thing worse than not having a social media marketing strategy is having a bad one. This course shows you how to use TikTok and Instagram Reels to boost your brand awareness and audience engagement, as well as effectively reach and expand your audience. Ashley Kennedy starts by discussing the role of short-form video in social media marketing, then details techniques to create strong short-form video regardless of the platform. She digs deeper into TikTok and Instagram Reels, highlighting the unique potential rewards of each, along with similarities you can leverage between the platforms. Ashley also provides insights on the TikTok algorithm, how to use hashtags effectively, capitalize on trends, and leverage influencers to aid in your marketing efforts. Even if you don’t have a background in video, Ashley gives you the tools you need to produce high-performing social media content for both TikTok and Instagram, a Meta platform.

COVID-19 has changed the world—and there’s no going back. The way salespeople interact with customers and clients is going to have to evolve to fit a new buyer-focused business environment that may still involve remote collaboration. How will you adapt? Discover what sales will look like as the world emerges from the pandemic—and how it will be different than before. Learn essential soft skills for selling, including emotional intelligence, active listening, and the ability to adapt to the buyer’s comfort level regarding personal space. Instructor Dean Karrel, a sales expert, also explains how to keep your skills up to date and get involved in post-pandemic networking and collaboration opportunities.